This involves providing comprehensive analytics related to click activities. Currently, our primary focus revolves around expanding the scope of traffic reporting.

Īnastasia Borovaya, Head of Affilka by SOFTSWISS, remarks: “Our unwavering dedication to presenting exceptional service drives constant improvements. Concurrently, the affiliate Gross Gaming Revenue (GGR) saw a substantial 89.3% expansion, while affiliate payments surged, experiencing a noteworthy growth of 90.4%. Significantly, the player deposit amount has exhibited remarkable growth, increasing by 2.3 times. Referring to Affilka’s financial performance metrics, it is important to highlight their stable growth trajectory over the analysed period. Such a remarkable surge can be attributed to a combination of factors: an expansion in the network of affiliate partners as well as the enhanced capabilities of brands utilising Affilka by SOFTSWISS. This indicator boosted 7.4 times during 9M 2023 compared to the relevant period of the previous year. The exponential increase in the number of unique clicks on referral links stands out as the most remarkable growth among all of Affilka’s metrics. This statistic underscores the great importance of efficient affiliate management in elevating success within the iGaming industry. When comparing the first three quarters of 2023 with the same period in 2022, a significant increase of over 2.5 times in this crucial metric becomes evident. The surge in new affiliate accounts has sparked a significantly accelerated growth in new player registrations – more than 17 mln since the beginning of the year. This impressive statistic highlights a robust growth trajectory, nearly 2.2 times higher than the same period in the previous year.

This number accounts for a significant one-third of all affiliate accounts ever recorded in the affiliate platform since its inception in 2018. What is more, a remarkable 70 thousand new affiliate accounts were registered for the same period. Since the beginning of 2023, Affilka by SOFTSWISS has continued to expand its influence by adding 60 new brands to its partner portfolio. Affilka by SOFTSWISS, a leading tech company providing comprehensive affiliate management software, reports that during the first three quarters of this year its 260 clients have successfully attracted an impressive 17 million new players through their affiliate channels.

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